Greater Selection, Growing Partnership...
October was a great month! We expanded our relationship in two of our key Natural retail partners... Earth Fare and Central Market!
Earth Fare will soon operate 27 stores from Ohio to Florida. Historically our relationship has stood primarily on our Iced Teas, which will remain. We're thrilled to have gained placement on all of our loose tea in reusable tins, our bagged tea which is merchandised in our resealable pouch, and our 16oz Ingenuitea teapot!
Central Market is a shining star in the great state of Texas! This 8-store chain owned and operated by H-E-B have partnered with us in a big way and offer all of our hot teas, loose and bagged! We're excited to be associated with Central Market and look forward to leading the charge in their tea aisle
Speaking of H-E-B, our Organic Pouches are currently on shelf in 172 stores throughout Texas! You'll soon be able to purchase our tea filters, made of natural wood and hemp fibers as they've expressed their desire to add them to the planogram!
We're excited to have such great shelf presence in both of these chains, our idea of what every great tea set should look like... two full shelves of Adagio in retail chains who clearly recognize the quality and value behind our brand!
Westward Expansion
While we await the official word on much of what was discussed during our meetings we are very happy to report that Basha's will be offering our hot tea in its pouched format, possibly as soon as December! 34 Stores throughout Arizona will soon discover the splendor of gourmet tea at a fair price.
"Optimistic": One word to describe our meeting with Sprouts, which centered around our ready to drink Iced Tea. Our vow to Sprouts and their 106 stores is quality and superior taste, along with an aggressive support plan. These are the reasons we feel our iced tea will be quenching Arizona's thirst for a healthy alternative to sweet tea in the very near future. After what was a very positive meeting we're hopeful this opportunity will become a success story!
The more things change...
The same premium Organic and unsweetened tea you know and love, now with a uniform look and our favorite attributes more prominent and recognizable to the shopper! With a clear call-out of our "Organic" and "Unsweetened" status we are sure to gain more attention in the cooler. Please look for "Adagio" ready to drink tea to reach a retailer near you in the coming weeks.
Tea varieties include Green, Black, Jasmine, Oolong, and White. Bottles ship from our warehouse with coupons around the bottle-necks. Shoppers enjoy .25 cents off the purchase of one bottle or $1.00 off the purchase of 4 bottles. Does your account carry our iced tea already? We are proud to offer our own Adagio branded off-shelf merchandising rack for free. Please inquire. Cheers!
Expo East- Visit us in Baltimore... and WIN!
For three days, nearly 20,000 Natural industry attendees will pack the Baltimore Convention Center. Approximately 1,000 manufacturers will be in exhibiting. Please make a point to stop by the booth to experience the latest by Adagio Teas!
Visit our booth and introduce us to your account for a chance to win $200.00 in airline vouchers, a gift-card to Stubhub, or Ticketmaster! Fly home for the holidays! See your favorite team play in person! Catch your favorite band on tour! You win, you choose!Ridding Summer Thirst, One Case-Stack at a Time
Only thing sweet about our tea is our SPIFF program
Our on-going case stack promotion is always available and may be offered while Anteadote is on promotion and during months when it is not!
On Promo:
Off Promo:
SPIFF!! Earn $2.00 per void filled on dry shelf (must appear on turnover report) and an additional $5.00 per sku when placed in cooler (provide business manager with picture of cooler placement). *All winnings will be paid via Amazon gift cards.
Only 143 shopping days left before Christmas!
We are now accepting pre-orders on our holiday gift boxes! Artisan Black tea offered in Candy Cane, Pumpkin Spice, and Cranberry flavors. These decorative gift boxes, made of tin, contain 10 pyramid tea bags. Shippers are available.
To gain placement, Adagio is excited to offer 20%MBC on the initial order if placed before November 1. We currently have distribution at UNFI West (more to come). Please contact your business manager with specific questions or to place an order.
Our kind of town... Chicago is.
Oct 2011
This Fall, Adagio is set to open the doors to its 3rd retail location in Chicago, IL! 617 N. State Street, That great street, will be home to nearly 200 varieties of tea, offered loose in bulk as well as packaged and a wide selection of the highest quality teaware on the market.
Please make sure to experience our tea hands-on at our new location or one of our existing Chicagoland locations.
For more information please visit: www.adagio.com/stores
Cause for Celebration!
Over the past several weeks we have landed several key retail accounts from coast to coast. Among the success stories:
Looking ahead:
With a focus on hot tea leading into Autumn we will present our collection to Harris Teeter, Earth Fare, and BiLo
In July and September we have a scheduled Off-Invoice promotion of 15% at UNFI on our Iced Teas. When applied to our ongoing case-stack program we have the tools in place to engineer a significant lift. Please reach out to your business manager if you feel further support is necessary!
Thank you so much for taking the time to celebrate with us!
Time for Tea
Prepare your retailers for Autumn with these Organic, Full-Leaf, Value-Priced tea!
Our teabags are bio-degradable, pyramid bags, uniquely packaged in a re-sealable pouch. They are shipping with IRC coupons ( .50 cents off 1 and $1.00 off 2 ).
With an SRP of $4.99, these unique, high quality teas will add value to any tea set!
Come visit us at Expo East in Boston next week, booth # 3693.